Prof. Dr. Unkelbach

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Research Interests

  • Consumer Psychology
  • Evaluative & Attribute Conditioning
  • Regulatory Focus Theory
  • Sport Psychology

Academic Career

  • Since 07/2011 - Research Associate, Universität zu Köln
  • 03/2012 - Graduation Dr. phil., Ruprecht-Karls-University of Heidelberg
  • 06/2009 - 06/2011 Research Associate, Ruprecht-Karls-University of Heidelberg
  • 10/2004 - 02/2009 Studies at Ruprecht-Karls-University of Heidelberg (Major: Psychology, Minor: Business Studies)

Publications (Peer Reviewed)

Förderer, S. & Unkelbach, C. (2013). The moderating role of attribute accessibility in conditioning multiple specific attributes. European Journal of Social Psychology, 44, 69-81. doi: 10.1002/ejsp.1994

Förderer, S. & Unkelbach, C. (2013). On the stability of evaluative conditioning effects: the role of identity memory, valence memory, and evaluative consolidation. Social Psychology, 44, 380-389.

Förderer, S. (2012). Evaluative and Non-Evaluative Conditioning: Theory and Implications of Conditioning of Valence and Attributes. urn:nbn:de:bsz:16-opus-132890.

Förderer, S. & Unkelbach, C. (2012). Hating the cute kitten or loving the aggressive pit-bull: EC effects depend on CS - US relations. Cognition and Emotion, 26, 534-540.

Kutzner, F., Förderer, S., & Plessner, H. (2012, December 31). Regulatory fit improves putting in expert golfers. Sport, Exercise, and Performance Psychology. Advance online publication. doi: 10.1037/a0030733

Unkelbach, C., Stahl, C., & Förderer, S. (2012). Changing CS features alters evaluative responses in evaluative conditioning. Learning and Motivation, 43, 127-134.

Förderer, S. & Unkelbach, C. (2011). Beyond evaluative conditioning! Evidence for transfer of non-evaluative attributes. Social Psychology and Personality Science, 2, 479-486. 

Work in Progress

Förderer, S. & Unkelbach, C. (under review). Attribute conditioning: Conditioning of specific attributes.

Förderer, S. & Unkelbach, C. (under review). The cognitive basis of Attribute Conditioning:
Exposing the associative structure by US-revaluation.

Unkelbach, C. & Förderer, S. (in progress). Attitude formation towards groups by evaluative conditioning of their members: A spreading attitude effect.

Reviewing Activities

Cognition & Emotion, Experimental Psychology, Learning & Motivation, Psychology of Sport & Exercise, Social Psychology

Conference Contributions

Förderer, S. (2013). Einfluss der US-Revaluierung auf das Konditionieren von Attributen auf neutrale CSs. Talk presented at the 14. Tagung der Fachgruppe Sozialpsychologie (FGSP 2013). Hamburg, Germany: September 1st-4th, 2013.

Förderer, S. (2013). The influence of US-revaluation on conditioning attributes to neutral CSs. Talk presented at the Tagung experimentell arbeitender Psychologen (TeaP 2013). Vienna, Austria: March 24th-27th, 2013.

Förderer, S. (2013). Evaluative and Attribute Conditioning. Talk presented at the FGS PostDoc-2013 Workshop. Cologne, Germany: February 27th - March 1st, 2013.

Förderer, S. & Unkelbach, C. (2012). Attribute conditioning is insensitive to extinction and blocking. Talk presented at the European Social Cognition Network conference (ESCON2 2012). Estoril, Portugal: September 5th-9th, 2012.

Förderer, S. & Unkelbach, C. (2012). What we know about non-evaluative conditioning. Current findings and theory. Talk presented within the symposium "Evaluative conditioning I: Evaluative conditioning and beyond" at the Tagung experimentell arbeitender Psychologen (TeaP 2012). Mannheim, Germany: April 1st-4th, 2012.

Förderer, S. & Unkelbach, C. (2011). Vereine leben von ihren Mitgliedern: Einstellungsbildung gegenüber Gruppen durch Evaluatives Konditionieren. Talk presented at the 13. Tagung der Fachgruppe Sozialpsychologie (FGSP 2011). Hamburg, Germany: September 18th-21st, 2011.

Förderer, S., Mineva, O., & Unkelbach, C. (2011). Differentiated conditioning effects through non-evaluative conditioning: Why Nespresso gets sexy when George Clooney is using it.Talk presented at the 13th Transfer of Knowledge Conference (ESCON2). Sligo, Ireland: August 24th-28th, 2011.

Förderer, S. & Unkelbach, C. (2011). Evidence for the propositional nature of evaluative conditioning. Talk presented within the symposium "Theoretical and empirical advances in evaluative conditioning" at the 16th EASP General Meeting (EASP 2011). Stockholm, Sweden: July 12th-17th, 2011.

Förderer, S. & Unkelbach, C. (2010). Konditionieren jenseits von Valenz: Wie neutrale Personen durch Konditionieren sportlicher erscheinen. Talk presented at the 47th Kongress der Deutschen Gesellschaft für Psychologie (DGPs). Bremen, Germany: September 26th-30th, 2010.

Förderer, S. & Unkelbach, C. (2010). Beyond evaluative conditioning! Evidence for transfer of non-evaluative attributes. Talk presented at the 12th Transfer of Knowledge Conference (ESCON2). Gothenburg, Sweden: August 25th-29th, 2010.